Title: Store merchandising apparatus

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Abstract: A merchandising apparatus, specifically a mobile mechandising cart, having one or more wire shelves (or baskets) removably supported thereon. The cart includes a frame having a wheeled U-shaped base and a pair of upright posts fixed to the base and projecting upwardly from adjacent the rear corners thereof. The posts are fixedly connected by a cross brace located adjacent the upper ends thereof. Each post includes a vertically extending strip having a plurality of notches formed inwardly from the free edge thereof. One or more shelves are hooked into the notches so that the shelves extend between the posts while being vertically spaced apart. The shelves are preferably of a wire rod construction and include a pair of substantially horizontally extending rod elements on the back side thereof, which rod elements engage the notches associated with the posts. The shelves preferably have reinforcing members associated therewith which bear against the posts to maintain the individual shelves in a stable position whereby they project outwardly from the posts in a cantilevered fashion.


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